<
>

Stephen Curry explains why he's locked in but logged off

Noah Graham/NBAE via Getty Images

OAKLAND, Calif. -- With the NBA postseason underway, Golden State Warriors All-Star point guard Stephen Curry told ESPN he has curtailed his social-media usage.

Indeed, to further assist in avoiding "unnecessary distractions," the two-time MVP says he deleted every social media application from his phone before Game 1 of the first-round series against the Portland Trail Blazers.

“When you’re really trying to zone in and keep your focus, you don’t want to have any unnecessary distractions during this point of the season,” Curry told ESPN. “We have goals to accomplish, and you want to make sure you’re giving your all.”

Curry said this is the third consecutive year he has taken this approach. It’s a routine he’s never disclosed before.

Cleveland Cavaliers All-Star forward LeBron James is known for activating what he calls “Zero Dark Thirty-23” before postseason play. The Warriors point guard says he didn’t get the idea from James.

“I didn’t do it because he did it. I’m not reinventing the wheel,” Curry told ESPN. “It’s just a way to help me keep my focus on what’s important.”

James removes himself from the social media sphere entirely, refraining from tweeting and posting pictures. Curry goes about his social media ban a little differently. Moments before each game, Curry typically tweets out “Lock in #DubNation.” He didn’t do that on Sunday. He said he’ll occasionally send out a tweet or a picture, but he won’t log into his accounts to do so.

“I have a way of sending out messages without getting into my accounts,” Curry revealed. “That way, I’m not seeing or reading something I’m trying to avoid.”

Curry registered 29 points, five rebounds and four assists in Sunday’s 121-109 victory, leading his team to a 1-0 series lead. Going without social media has apparently paid dividends.

“It’s worked for me so far,” Curry said. “I’m going to stay with it.”