Liverpool have unveiled the third kit they will be sporting as of next season and it's very, well, orange.
The Reds took time out of their preseason tour of Hong Kong to introduce fans to formally their new change strip.
Allow us to furnish you with a closer, more detailed look.
While it's smart enough in its own right, many detractors have questioned the logic of producing a third shirt that is almost the same colour as the home shirt.
To allay all fears, New Balance assure us that this new jersey is rendered in "bold citrus" while the home shirt is "iconic red" -- two very different hues.