Conor McGregor is starting to think about his business outside the Octagon.
Earlier this month, the reigning UFC lightweight champion, through his company called McGregor Sports and Entertainment, filed to trademark his name and his nickname "The Notorious."
The two filings, which were recently posted on the website for the U.S. Patent and Trademark Office, state that McGregor intends to use the trademarks with products such as aftershave, video games, books, clothing, restaurants, barbershops and health clubs.
While McGregor has had a separate deal with Reebok that allows them to use his name and nickname, the company does not own the marks. Neither does the UFC, whose new owner WME/IMG took over last year.
The king of filing for trademarks in the sports world is his current nemesis and potential opponent, boxer Floyd Mayweather, who has filed for more than 230 trademarks in the past six and a half years.